LEAFIO AI's AI-Based Trade Promotion Management Software: How it Works
LEAFIO's trade promotion management software connects to a retailer's ERP to manage inventory throughout campaign execution and performance analysis.
Its AI and machine-learning algorithm uses sales history and other factors, then updates forecasts and supplier orders as actual promotional sales arrive.
Teams can use a promotion calendar, forecast new items from analogous products, import existing Excel files, and inspect daily performance by store, SKU, or supplier.
The broader inventory platform also handles perishables, non-promotional demand, seasonality, market trends, and automated replenishment.
LEAFIO says the solution can reduce excess inventory by up to 50% and improve on-shelf product availability by up to 20%.
Promotion management and execution. A topic that is rarely discussed, yet one that causes major headaches for retailers. There is no greater frustration than getting your marketing strategies right, attracting the right audience, but not having enough inventory to meet demand, or ending up hurting the company's profit margins. Promotion management is a serious matter and getting the forecast right is extremely challenging. For some retail chains, promotions can account for up to 70% of total sales and it is a necessary evil. If you don't run promotions, you lose customers to competitors who do. Given all this, give me just 3 minutes of your time and I will show you how we ensure the efficiency of your promotions. At Leafio, our software connects to your ERP and manages your inventory throughout promotional periods. This includes both campaign execution and performance analysis. In practice, we use an intelligent algorithm powered by AI and machine learning. In addition, it analyzes sales
history and other factors to deliver the most accurate forecast possible. Because the algorithm is intelligent, it continuously updates the forecast for upcoming orders based on actual sales, even while the promotion is already running. This means that if real sales differ from what was initially forecasted, the algorithm automatically adjusts future orders to suppliers, minimizing errors as much as possible. With our software, you have access to your promotion calendar and can analyze past and current promotions at any time, as well as plan future ones. And if you are promoting a new item, the tool identifies analogous products to use as a reference, ensuring accurate forecasting. Of course, we prioritize simplicity and ease of use. That's why if you currently manage your promotions using Excel spreadsheets, you can upload these files directly into our software and the tool will automatically understand what needs to be done. All of these features take promotions to a whole new level and truly ensure
operational efficiency. And you can see this reflected in the numbers. Committed to transparency, we provide dozens of reports to help you evaluate your promotions. You can view performance on a daily basis by store, by SKU, and even by supplier. You can also assess the accuracy of our forecast by comparing actual sales with predicted sales. Best of all, this promotional intelligence solution is just one of the modules within our inventory management software, which also enables precise management of perishable items, demand forecasting for non-promotional products, and takes into account product seasonality and market trends. In addition, the solution automates replenishment by generating purchase orders to suppliers at the right time and in the exact quantities needed without requiring a team dedicated to manual operations. Request a free demo of the Leafio solution and see how AI can fully automate promotion management,
reduce excess inventory by up to 50%. And improve on shelf product availability by up to 20%. We look forward to hearing from you.