Webinar: Tech vs. Human Factor – Why Now Is the Time to Digitize Logistics

Apr 4, 2025 · 56:43 · Webinar
Tanya Oncioiu Commercial Executive · LEAFIO TMS
Alex Shire CEO and last-mile delivery optimization expert · LEAFIO Rinkai TMS

Key takeaways

Static routes struggle to accommodate fluctuations in orders, delivery points, traffic, fleet availability and driver capacity.
The planning example shows a path from ten vehicles to nine through route optimization and then to eight by reducing time spent at delivery locations.
The featured customer case reports a 20% cost reduction over seven months, late arrivals near 3% and a 32% reduction in extra mileage.
Replacing an existing TMS can be faster than implementing one from scratch because the data, processes and staff behaviors are already structured; LEAFIO's fastest cited transition took three and a half weeks versus a typical four months.
Cost per order or kilogram and customer service are the primary logistics indicators; deeper analytics should then identify the causes of poor performance.

Chapters

Introduction and LEAFIO overview
The case for logistics digitalization
From GPS tracking to TMS
Static versus dynamic planning
Customer optimization case
TMS selection and algorithm Q&A
Driver mobile application
Mobile application roadmap
Enterprise TMS transitions
Logistics analytics dashboards
Conclusions and next steps

Q&A

Is it worth comparing other products when a company already has a satisfactory local TMS?

Yes. An existing TMS usually means the company's data, processes and staff behaviors are already structured, making it easier to benchmark another provider and switch if the measured benefits justify the change.Alex Shire

Can prospective customers try Rinkai before purchasing it?

Rinkai does not offer a conventional free trial because meaningful use requires implementation work. Instead, the team can model routes using the prospect's data, compare the results and test whether a conservative share of the projected savings covers implementation and subscription costs.Alex Shire

What algorithm does the TMS use to calculate routes?

The specific algorithm is proprietary, but it considers roads, historical traffic, vehicle types, weight, time windows, driver and vehicle costs, and delivery restrictions. Its objective is to optimize cost without violating the other operating constraints.Alex Shire

What features are planned for the driver mobile application?

Planned additions include tap-to-phone payments using cards or NFC-enabled devices and advance customer notifications based on the driver's changing visit sequence, delivered through SMS or messenger chatbots.Alex Shire

Are there examples of companies moving from enterprise systems to Rinkai?

Alex cites Coca-Cola operations in the Czech Republic and Slovakia, where local approval was obtained to adopt Rinkai for last-mile delivery and the reported cost reduction was about 12%. He also identifies Metro as another enterprise-transition example.Alex Shire

Which metrics are available beyond on-time delivery, and can users drill down into unusual results?

The analytics environment supports drill-down dashboards for late visits, unloading time, extra mileage, vehicle load, planned versus actual routes, customer service, temperature, geography and cost per kilogram. The speakers recommend treating unit cost and service performance as the two principal indicators.Tanya Oncioiu, Alex Shire

Quotes

Sometimes, with newer technologies, it's much easier to build a new process than to restore the outdated one.Alex Shire
You can have any TMS, any super-duper tool to build the perfect routes, but it all depends on the driver.Alex Shire
Everything, from my point of view, starts from the costs and service.Alex Shire
Change is always risk, but without change it could be more risky for you.Alex Shire
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