Merchandising Management: Be Sure You Avoid 9 Terrible Mistakes

Sep 6, 2023 · 49:22 · Webinar
Ana Erma Head of Business Development · LEAFIO AI
Mark Ross Webinar presenter · LEAFIO AI

Key takeaways

A merchandising audit is especially important before scaling or automation because automating a poorly structured process only preserves its weaknesses.
Effective planogram management is a continuous cycle of central creation, store communication, execution control, performance analysis, and revision.
Retailers should track KPIs such as planogram compliance, unplaced assortment, layout efficiency, and return per meter or facing.
Mobile tasks, store photos, and centralized dashboards give the back office a practical way to verify that planogram changes were executed.
A 25-store retailer centralized planogram management under one person and shortened new-store planogram preparation from 14 days to four and a half days.

Chapters

Welcome and LEAFIO AI Overview
When a Merchandising Audit Is Needed
The End-to-End Planogram Cycle
Planogram Creation and Assortment Mistakes
Store Communication and Execution Control
Merchandising Analytics and KPIs
Floor Plans, Heat Maps, and Planograms
Mobile Planogram Execution
Performance and Assortment Reports
Retailer Case Studies

Quotes

The shelf is the main place and the main way the retailer communicates with the customer.Ana Erma
All the routine work should be done by the tools, but the main aim of specialists on the retailer side is to make ongoing analysis of the efficiency of all the processes.Ana Erma
What's measured gets managed.Ana Erma
Maybe we can move around the equipment, and in this way we will move the customer around our store more, so they can buy more and bring you more profits.Mark Ross
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