Ana Erma
Head of Business Development · LEAFIO LinkedIn15 episodes
Questions Ana Erma answered
Requirements depend on the retailer's processes and goals, but LEAFIO usually asks for at least one year of history and can collect noncritical fields during implementation. Average inventory ROI can arrive within six months, with initial promotional results visible after one or two campaigns.
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions33:49 · with Brad Mitchler
Yes. Forecasts are calculated at the store and SKU-location level using each store's behavior, price response, and demand patterns rather than applying one chain-wide forecast.
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions36:55 · with Brad Mitchler
The inventory-management side focuses on store- and promotion-level effects needed to plan supply and availability. Receipt-level rules are primarily handled by a loyalty system rather than treated as the core replenishment signal.
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions38:58
Discount level is a critical input, but its effect on sales is nonlinear. The model estimates price elasticity and the point where a larger discount produces a meaningful sales increase, and the platform can simulate the expected impact before the promotion runs.
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions42:01 · with Brad Mitchler
Merchandising lacked dedicated ownership, centralized logic, clear KPIs, and supporting analytics. Store layouts depended largely on each manager’s intuition, so execution and assortment decisions varied across the network.
How VIADA Baltija Slashes Overstock by 35% and Boosts Sales with LEAFIO AI Retail Platform2:01
In Ana Erma's words
“If we don't have the proper data in the very beginning, we won't have the accurate forecast.”
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions16:25
“The precise finish of the campaign is as important as the precise beginning.”
Webinar: Promo Forecasting 2.0: How AI Helps Retailers Plan, Execute, and Analyze Promotions27:43
“The shelf is the way the retailer is communicating with customers, and it directly influences sales.”
How VIADA Baltija Slashes Overstock by 35% and Boosts Sales with LEAFIO AI Retail Platform9:07
“The shelf is the way that the retailer is communicating with their customers.”
Unlocking Retail Potential: The Secret Behind Baltic Petroleum’s 62% Sales Growth37:53
“The merchandising process, the planogram creation process, should be first of all about numbers.”
How to Analyse Planograms & Measure KPIs for Visual Merchandising8:15