Planogram in retail: How to digitize a layout in 40 minutes | FMCG Merchandising

Jul 15, 2022 · 46:52 · Webinar
Mark Ross Client Manager · LEAFIO AI
Ana Erma Head of Business Development · LEAFIO AI

Key takeaways

A digital store can be assembled in roughly 40 minutes by creating equipment, building an interactive floor plan and filling each fixture with planograms.
The equipment constructor supports custom dimensions, shelves, hooks, pallets, pigeonhole racks and freezers, with reusable fixtures stored in an equipment library.
A floor-plan image, such as an AutoCAD-derived layout, can be scaled and traced before equipment is dragged, rotated or cloned into position.
Planograms can be generated automatically from criteria such as category, price and sales period, imported from Excel, or assembled manually from an SKU basket.
Publishing a planogram sends the store manager a task to renew the physical layout, while saving it keeps the work within the central office.

Chapters

Merchandising and digital-store value
Equipment creation
Interactive floor plan
Equipment placement
Excel-to-planogram import
Automatic planogram generation
Drag-and-drop planograms
Planogram examples and publishing
Digital-store workflow recap
Support for other retail verticals
Scaling planograms across stores
ERP data integration

Q&A

Can the solution be used for retail verticals such as pharmacy and DIY?

Yes. The demonstrated store is a grocery format, but the solution can support any retailer that needs to manage and standardize layouts and planograms across a chain.Ana Erma

Must planograms be created separately for every store, or can retailers use formats and templates?

Unique stores can be handled individually, but larger chains can use format equipment, copying, group management and scaling tools. One format fixture can be applied to five, 50 or more stores.Ana Erma

How does the cloud-based tool obtain its data?

The platform regularly exchanges data with the retailer's ERP system. It receives product dimensions and store-level sales data so planograms can be based on real commercial performance.Ana Erma

Quotes

This actually helps companies to have a standardized layout in all of their stores.Ana Erma
We think that it is the key to success to make the planogram based on the numbers.Ana Erma
It is very important to get the data not only regarding the dimensions of the product, but, as I mentioned, we put a big emphasis on the sales so that the planogram can be data-driven.Ana Erma
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